There are several design ideas evident in top CRM systems. After 20 years of CRM, 2 very different types of design now clash. Most prevalent is traditional programmed process CRM. ‘Low-Code’ changes the landscape along with the COTS ‘No-Code’ designs.
Since May 2018, BPM’online as a ‘Low-Code’ competitor has emerged as the only product in the Gartner ‘Magic Quadrant’ classed as a ‘challenger’ (copyright Gartner). As a ‘Low-Code’ competitor, it is introducing a new customisation/personalisation paradigm which is the disruptive technology due to upset the established order.